Brand: Affiliate Marketing Guide

Affiliate Marketing Guide (2025)

A practical, compliant playbook by Larry Kearney. Learn the strategy that actually ranks, plus EPC math and a 30‑day launch plan.

Get My Affiliate Toolkit →
Disclosure: I may earn a commission if you buy through this link at no extra cost to you.
On this page

Affiliate Basics You Actually Need

  • Commission & Cookie: Favor 10%+ and ≥30‑day cookie; prefer recurring.
  • EPC over hype: Track Earnings‑Per‑Click and set max CPC ≤ EPC.
  • Compliance: Clear disclosures and rel="nofollow sponsored".

Commission Models

Common Commission Models
ModelWhen It FitsProsCons
CPA (one‑time)Courses, toolsSimple, quickNo lifetime value
Recurring %SaaS, membershipsCompounds over timeChurn risk
HybridMixed funnelsUpfront + recurringMore rules

Time‑to‑Cash Matrix

Time‑to‑Cash by Channel
ChannelSetupExecutionPayout SpeedNotes
Twitter/X thread review10m20–30m1–45dGreat for quick testing
SEO review page60–120m30–120dCompounds with updates
YouTube mini‑review45–90m7–60dHigh buyer intent
Email roundup20m1–30dBest with warm list

Affiliate EPC Calculator (Quick Math)

EPC: $0.00 (max CPC ≤ EPC)

Your First SEO Review Page (Outline)

  1. H1 with year and brand promise
  2. Pros/cons summary box
  3. Feature table + pricing + alternatives
  4. Use cases (who it’s for/not for)
  5. FAQ + JSON‑LD
  6. Disclosure near the first CTA

30‑Day Affiliate Launch Plan

  1. Week 1: Pick offers, build 1 SEO review + 1 X thread.
  2. Week 2: Add comparison page + internal links.
  3. Week 3: Add FAQ schema, collect 2 email leads/day.
  4. Week 4: Publish a YouTube mini‑review; update tables.

Compliance & Safety

  • Use visible disclosures; mark links with rel="nofollow sponsored".
  • Don’t exaggerate earnings; focus on benefits and fit.
  • Respect program terms; check cookie and payout windows.

FAQs

Which affiliate networks should I start with?

Begin with networks that fit your niche and offer clear dashboards, decent EPC, and 30+ day cookies.

How do I pick keywords?

Target long‑tail, purchase‑intent terms: “best [tool] for [use case]”, “X vs Y for [audience]”.

How long to see SEO results?

New pages can take 30–120 days; accelerate with updates, internal links, and multimedia.

What’s a good EPC?

It varies by niche; track your own EPC and keep your ad spend/CPC below it.

Sources & Last Updated

Updated by Larry Kearney.

  • Program payout terms and cookie windows vary—confirm in your affiliate networks.
  • Compliance: FTC Endorsement Guides.